Home staging in the Sydney CBD and city fringe
Goldpac Home Staging stages city and city-fringe apartments — split-level lofts, warehouse conversions, studios and two-bedders — at fixed prices from $2,300 +GST, with a fixed quote within 2 hours and installs that often take a morning. In Ultimo, where units took a median of 48 days, a split-level two-bedroom on Bulwara Road sold in 15 days for $957,000 and a one-bedroom loft on Mary Ann Street in 17 days for $810,000 (CoreLogic 2026).
Lofts, split-levels and rooms that need explaining
City apartments are rarely simple boxes. Ultimo alone has split-level lofts with cedar walls, renovated warehouse conversions and a 197-square-metre split-level on Wattle Street. Empty, these layouts confuse buyers: where the bed goes, what the mezzanine is for, whether the dining nook fits a table. On Ada Place, Ultimo, a 67-square-metre warehouse loft was staged in three hours, from 10am to 1pm, and listed the same day.
Studios and one-bedders are the other half of the job, where one room has to read as several. The working detail is low, light furniture and a rug that marks where living stops and sleeping starts.
Access: lifts, loading docks and strata rules
City installs are planned around the building as much as the apartment. Send the floor, lift and loading arrangements with the address, and any strata booking needed for the lift; difficult access or a long carry is quoted up front. Haymarket's Castlereagh Street two-bedroom, near Central Station, was installed in four hours from 10am to 2pm by one stylist and sold in 21 days in a market where units had averaged 68 days.
Recent Goldpac results in the city
| Suburb | Home | Result |
|---|---|---|
| Ultimo · Bulwara Road | 2-bedroom split-level | Sold in 15 days · $957,000 · 48-day unit median (CoreLogic 2026) |
| Ultimo · Mary Ann Street | 1-bedroom loft | Sold in 17 days · $810,000 · 48-day unit median (CoreLogic/YIP, Feb 2026) |
| Haymarket · Castlereagh Street | 2-bedroom apartment | Sold in 21 days · 68-day average (CoreLogic, 12 months to March 2026) |
| Haymarket · Pitt Street | 2-bedroom, 122 sqm | Sold in 11 days · 4 offers · Sydney CBD median 24 days |
| Waterloo · Wellington Street | 2-bedroom split-level | Sold 29 days after staging, ahead of auction · 38-day unit median (CoreLogic 2026) |
| Botany | 2-bedroom unit | Sold in 18 days at the owner's price · 34-day unit median (CoreLogic 2026) |
Campaigns live when their case studies were written include Wattle Street, Ultimo, Wyndham Street, Alexandria, Hadfields Street, Erskineville, Magdalene Terrace, Wolli Creek and two Mascot houses on Francis Street and MacIntosh Street.
City and city-fringe benchmarks
| Suburb | Property | Days on market | Source quoted |
|---|---|---|---|
| Ultimo | Units (median) | 48 | CoreLogic 2026 |
| Haymarket | Units (average) | 68 | CoreLogic, to Mar 2026 |
| Waterloo | Units (median) | 38 | CoreLogic 2026 |
| Botany | Units (median) | 34 | CoreLogic 2026 |
| Erskineville | Units (median) | 30 | CoreLogic, to Feb 2026 |
| Alexandria | Units (median) | 32 | CoreLogic, to Feb 2026 |
| Wolli Creek | Units (median) | 36 | CoreLogic 2026 |
| Mascot | Houses (average) | 48 | CoreLogic 2026 |
Medians and averages are as quoted in each Goldpac case study, with the source and period the case study gives; they are a guide to the local pace, not a forecast.
Where we stage in the city
Across the City of Sydney — Haymarket, Ultimo, Pyrmont, Chippendale, Redfern, Waterloo, Zetland, Alexandria, Rosebery and Erskineville — and Bayside's Mascot, Botany and Wolli Creek, close to Green Square, Central Station and the airport.
What does apartment staging cost in the city?
A one-bedroom or studio is $2,300 +GST and a two-bedroom apartment $2,800 +GST, with a study ($400) or a balcony ($450) as fixed add-ons. Every package includes the stylist consultation, furniture, delivery, a one-day install, 12 weeks of hire and collection. More on unit pricing in Apartment vs House: What Staging Costs and Why It Differs.
City apartment staging questions
Can you stage an apartment in a building with lift bookings?
Yes. Send the floor, lift and loading-dock details with the address and any strata booking requirements; the install window is agreed in writing around them. Difficult access or a long carry is quoted up front, so the price does not change on the day.
How long does it take to stage a city apartment?
Usually a morning. A Haymarket two-bedroom took four hours from 10am to 2pm, and an Ultimo warehouse loft three hours from 10am to 1pm. The quote is fixed within 2 hours of the address.
Do you stage split-level apartments and lofts?
Yes, and they gain the most, because buyers cannot read a split-level or a mezzanine empty. A split-level two-bedroom on Bulwara Road, Ultimo, sold in 15 days for $957,000 against a 48-day unit median (CoreLogic 2026).
Should a city studio be staged?
Usually. One empty room gives buyers no way to see where living ends and sleeping starts. Staging zones it with low furniture and a rug, so the studio reads as a home rather than a large bedroom with a kitchen.
Get a fixed quote
Send the address and bedroom count. Fixed quote within 2 hours.
Other regions: Hills District & North West · North Shore · Inner West · Northern Beaches · Eastern Suburbs · South West & Southern Sydney · Parramatta & Western Sydney. All results with suburb medians: Does Home Staging Sell Sydney Homes Faster? 34 Tracked Results (2026).