Maroubra, NSW — a townhouse-style apartment on Anzac Parade, styled to read like a coastal home (not a split-level compromise).
When we first walked into 747 Anzac Parade, Maroubra, the brief was clear — make the separation feel like a feature, not a disconnect.
This is a rare two-level apartment, and that’s exactly why buyers love it… until the photos and first inspection make it feel a little “where does life actually happen?” Downstairs had beautiful timber floors and strong natural light, but it also had big blank walls and that slightly echoey, “display suite without the soul” vibe. Upstairs? Practical, yes — but the bedroom read more like a temporary setup: a basic mattress, a work desk squeezed near the window, and visual clutter that quietly screamed “I’ll deal with it later.” (Spoiler: buyers don’t pay later-money for later-energy.)
Goldpac stepped in as strategic partners — not to “make it pretty,” but to make it obvious. Obvious how you live here. Obvious who it’s for. Obvious why this layout is better than the average single-level box.
Downstairs, we built a calm coastal narrative without turning it into a theme park. A soft, oversized neutral sofa anchored the living zone, warmed up with sandy tones and golden cushions that catch the sunlight and make the room feel inviting, not clinical. We kept the coffee tables light and round (no sharp corners, no visual weight) and grounded the space with a textured rug that instantly makes the timber floors feel more premium and more “home.” Along the long wall, the low timber TV console did the heavy lifting: clean lines, warm grain, and enough presence to make the space feel finished — without stealing any attention from the balcony light.
Then we pulled the whole story outward. That balcony could’ve been “nice to have,” but we treated it like a lifestyle sales tool. Two sculptural black chairs, a small table, and a touch of greenery turned it into a morning coffee moment — the kind buyers can picture before they’ve even asked about strata. With the frosted balustrade and open sky beyond, it reads private, elevated, and very Maroubra: beach nearby, but still quietly removed from the chaos.
In the dining area, we avoided the classic mistake of pushing furniture to the edges and hoping the room looks bigger. Instead, we created confidence in the proportions with a round timber table and cane-backed chairs — warm, modern, and relaxed. It’s the subtle message: you can host here. You can do dinner, drinks, or a lazy Sunday brunch after a walk down to Maroubra Beach or a lap at Mahon Pool. Even the styling details mattered: fresh florals for softness, glassware for occasion, and that little tray moment that says, “This isn’t a rental listing. This is a lifestyle listing.”
Upstairs, the mission was psychological: convert “spare room chaos” into “two-bedroom certainty.” We streamlined the bedroom presentation into something hotel-clean and buyer-friendly: calm bedding, balanced surfaces, and a layout that respects the big window and vertical blinds instead of fighting them. The goal wasn’t to distract — it was to erase doubt. Because once buyers stop questioning the upstairs, they start paying attention to the value of the separation: living and entertaining downstairs, sleeping and switching off upstairs. That’s the whole point of a townhouse-style apartment… and now it finally read that way.
Result? The campaign shifted immediately. The property stopped feeling like “a nice apartment” and started presenting like “a coastal home with privacy.” Inspections became quicker decisions. People lingered in the living room, sat mentally on the balcony, and looked upstairs with that exact expression agents love: they’ve already moved in.
“The two-level layout finally made sense the moment buyers walked in — we didn’t have to ‘explain’ it anymore.” – Agent
Goldpac delivers Home Staging Sydney that’s designed for real results: stronger first impressions, better photos, and more confident inspections. This Maroubra project is a perfect example of Home Staging Sydney done strategically — defining zones, creating flow between levels, and building an emotional lifestyle narrative buyers can instantly grasp. If you’re an agent looking for Home Staging Sydney that goes beyond styling and actually helps you sell, Goldpac stages every space with purpose: clarity, calm, and that “this feels right” reaction at the first open.
🏡 2-bed, 2-bath Maroubra apartment — rare two-level separation + sunny balcony.
🎨 Styling theme: coastal-modern neutrals, warm timber, cane textures, clean lines.
🌞 Feel: light-filled, calm, and “I can live here tomorrow” energy.
⚡ Result: stronger inspections + faster buyer decisions (layout became a selling point).
💬 Reaction: “We stopped explaining the floorplan — buyers just got it.”