Top-floor, split-level living on Fitzgerald St — moments to King Street, Camperdown Memorial Rest Park, RPA & Sydney Uni.
Before styling, this oversized one-bed felt like a blank white box with a staircase. The best asset — a huge, sun-washed terrace with long rooftop views — wasn’t translating inside. The living zone read narrow, the study nook felt like leftover corridor, and the bedroom felt cool and a little anonymous. Buyers were walking through, seeing space, but not life. In Newtown — where lifestyle sells — that’s a deal-breaker.
Our strategy: sell the rooftop lifestyle, then connect every room to it.
We built a warm, cohesive story that starts outside and flows in:
- Palette sync. We pulled the terrace’s terracotta tones into the interiors: oat linen, caramel throws, tobacco velvet cushions, and honey accents in the bedroom. Instantly, the white walls felt intentional — a gallery backdrop rather than a vacancy sign.
- Scale & lift. Slim, leggy furniture (sofa on high legs, nested round tables) showed off the timber floors and widened sightlines to the terrace. Large, calm artwork created verticality without noise.
- Zone the plan. The corridor niche became a purposeful work-from-home nook with a slender console, soft task lighting and a tailored chair — turning “leftover space” into daily utility.
- Make the terrace the hero. We staged a café-style setting with bentwood chairs, layered outdoor cushions and potted palms to soften the urban outlook. From the kitchen table to the sofa edge, the message was clear: this is your second living room under the sky.
- Bedroom warmth, hotel finish. Textured white bedding, mustard accent cushions and a knitted throw delivered a crisp-but-cosy mood; petite lamps and curated books finished the boutique-hotel feel.
The transformation.
At opens, buyers followed the light straight to the terrace, then looked back and saw a home that belonged in Newtown: relaxed, warm, a little Euro, and deeply liveable. The split-level plan now made sense — private sleeping downstairs with its own balcony and ensuite; airy living up top with an entertainer’s terrace. The setting did the rest: a quiet, top-floor pocket in ‘Newtown Square’ with lift access and garden walkways, a short wander to King Street cafés, dog walkers in Camperdown Memorial Rest Park, shifts at RPA, lectures at Sydney Uni, and fast buses/train links to the CBD.
The result.
High attendance from day one, strong enquiries from professionals who wanted indoor–outdoor living without the maintenance, and multiple offers within two weeks. The agent’s words said it best:
“People stepped onto the terrace, turned around, and you could see the decision land.” — Agent
- Challenge: Stark interiors, underplayed terrace, unclear zones.
- Approach: Terrace-first narrative; warm neutral palette; leggy, scaled furniture; defined study nook.
- Key Moves: Palette echo of terracotta outside; hotel-style bedroom; entertainer’s terrace.
- Why it worked: Clear flow + lifestyle story aligned to Newtown buyer profile.
- Outcome: High engagement at opens; multiple offers < 14 days.