Greenacre · Northcote Road · 3BR townhouse · Staged Thursday · Photography Thursday · Listed Friday
The Townhouse That Looked Like the 90s — Until Buyers Walked In
A Greenacre double-brick townhouse with classic bones, a same-day staging and photography turnaround, and the four-offer result no one quite expected.
The brief was straightforward — on paper.
Three bedrooms, double garage, 273 square metres, boutique complex of 11, covered alfresco, genuine backyard in a pocket of Greenacre where buyers already understand the value. A solid property on any measure. But the agent had seen this before: solid properties that sit. The kitchen was a period piece — white French-provincial cabinetry, cream mosaic tile splashback, granite benchtops that photographed dark. The living space carried a classic diamond tile border running its full length, a detail that either reads as character or reads as renovation-required. The layout, spread across two levels, didn't immediately reveal its own logic to a buyer scrolling through photos on a Tuesday night. Without staging, the calculation buyers make is the wrong one: too much work, not enough imagination.
That calculation is what kills campaigns. The problem here wasn't the property — it was the presentation. And presentation is a problem Goldpac is built to solve.
The agent called on a Wednesday. Keys were handed over Thursday morning.
By Thursday afternoon, the Goldpac stylist had worked through both levels — living room, dining area, kitchen, three bedrooms, and the alfresco entertaining space. No second crew. No coordinator managing handoffs between two separate companies. One director. One brief.
The living room had the bones for it — what it needed was a point of view. A low-profile grey sectional sofa was positioned to open the sight line from the front of the room directly through to the sliding glass door and the garden beyond. The round marble-top dining table was anchored under one of the black dome pendant lights — a deliberate compositional move that reframed the tile border below as a period detail worth keeping rather than one to apologise for. Wall-mounted industrial lantern sconces, paired with the pendants, added warmth to a room that needed it. Cream curtains, floor-length and light-diffusing, softened the perimeter without closing the space. A ficus in a wicker basket near the garden slider finished the indoor-outdoor story before buyers even stepped outside.
The kitchen was staged for what it is: a functional, well-equipped space with a genuine gas cooktop and more storage than most comparable properties in the suburb. A timber board, wine glasses on a marble tray, a single white ceramic beside the rangehood. Just enough to make the granite benchtops read as an asset. The white cabinetry — the kind buyers either love or don't — photographed as clean, not tired.
Upstairs, the master bedroom was given a sage and teal palette: a linen upholstered headboard, layered white and green bedding, timber cross-leg bedside tables, a single orchid. Quiet and considered. The kind of room a buyer photographs at the inspection before they've made a decision.
The second bedroom answered a different question. A botanica-print duvet in native florals, an orange wool throw, terracotta cushions, an arched timber bedside. Specific enough to feel like a real space for a real person — not a filler room that buyers mentally convert into storage.
The third bedroom is where Goldpac made the decision that mattered most. The room had a round porthole window, high on the wall — an architectural quirk that reads either as charming or as strange, depending entirely on how the room is presented. The call: style it as a study-bedroom hybrid. A black timber desk was positioned beneath the porthole, a pair of monochrome abstract prints hung above the bed, a bold geometric rug anchored the floor. The porthole stopped being a question mark. It became a feature. At the second inspection, two separate buyers asked whether it was original or added. It was original. The staging made it worth asking about.
The alfresco was the last piece. A solid timber dining table with bench seating, succulent centrepiece, a gas heater positioned just off-centre. The covered pergola — with translucent corrugated panels letting afternoon light filter through — photographed as a year-round room rather than a seasonal afterthought.
The Goldpac photographer arrived the same afternoon as the stylist. This is the point agents consistently underestimate when they book staging and photography separately: the person who places the furniture and the person behind the camera are solving different problems. At Goldpac, they are the same person. The camera angle through the living room — sofa to sight line to garden slider — was designed to be photographed. That framing is not a coincidence. It is a directorial decision made once, not negotiated between two parties on the day.
What went online matched exactly what buyers walked into. No disconnect at the door. No offers evaporating because the photos overpromised and the inspection underdelivered. Studies on home staging in Sydney's market consistently show that professionally staged and photographed properties generate over 100% more online views than unstaged equivalents. At this property, the click-through rate converted to inspections, and the inspections converted to offers.
The listing went live Friday. Four offers were on the table by day eleven.
Greenacre buyers are not easily impressed. They know the suburb, the commute to the CBD, which streets sit within walking distance of Greenacre shopping village and which don't. They came to this campaign having formed a view online. The staging made that view worth acting on.
For a home staging Sydney campaign to produce four offers in eleven days on a property with dated interiors and an unconventional layout, the brief and the execution have to be the same conversation. At Goldpac, they always are.
'Honestly, I expected two or three opens before anything moved. Four offers by day eleven. One director, one brief — it just works.' — Listing Agent
📍 3BR townhouse · Greenacre · dated layout, unclear buyer potential
🎨 Styling: room-specific palettes across three bedrooms, living, dining and alfresco — each space staged to answer a distinct buyer question
📸 Photography: Goldpac photographer same day — what listed online matched the staged home exactly.
💬 'Four offers by day eleven. One director, one brief — it just works.' — Listing Agent
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