Lane Cove | A modest apartment transformed into a market-ready home
Not every project is a grand five-bedroom house or a prestige residence — sometimes it’s the smaller, everyday apartments that carry the most weight in the property market. At Helen Street in Lane Cove, the challenge was clear: a standard two-bedroom top-floor unit, neat but uninspiring, needed just enough polish to stand out from dozens of similar listings in the area.
Buyers scrolling through endless two-bedroom apartments on Domain and Realestate.com.au often see the same thing: beige walls, empty rooms, no sense of scale or lifestyle. Without staging, this unit would have blended into the background. Our mission was simple but critical — make it feel like a real home, not just another listing.
We introduced fresh, cohesive styling across the living and bedrooms. A deep blue sofa became the anchor of the lounge, paired with clean marble and timber accents to create a contemporary yet homely feel. Soft art pieces and subtle accessories added depth without overwhelming the compact layout. In the bedrooms, we styled with tonal layers: calming blue linens in the master for a restful retreat, and earthy green tones in the second bedroom to echo the leafy outlook from the windows. The result was a balanced, natural atmosphere that connected the interior to the surrounding trees outside.
The transformation wasn’t dramatic — it was strategic. By showing scale, function, and a lifestyle buyers could imagine themselves in, the unit shifted from “just another apartment” to “a smart first-home opportunity.” During opens, the agent reported buyers commenting that it felt welcoming, fresh, and surprisingly spacious compared to similar stock on the market.
For $1,900, this was the definition of value — a straightforward styling job that made a measurable difference in buyer perception.
💬 “It finally felt like a home the second I walked in.” – Buyer
🏢 2-bedroom Lane Cove apartment — simple, top-floor unit.
🎨 Styling: Clean, modern with blue + green tonal layering.
🌿 Feel: Fresh, calming, and connected to leafy outlook.
⚡ Standard package — $1,900 well spent.
This Lane Cove project is a perfect example of why Home Staging Sydney is not just for luxury homes. Even standard units benefit from thoughtful styling — especially in competitive markets where dozens of near-identical apartments compete for buyer attention. By staging even the simplest spaces, sellers give themselves a clear edge. Goldpac’s approach ensures every property, from modest apartments to prestige homes, feels unique, market-ready, and emotionally engaging for buyers.