Campbelltown · Raymond Ave · 4BR split-level house with pool · Staged Tuesday 31 March · Photography same day · Listed Thursday 2 April 2026 · Live campaign · Price guide $1,080,000–$1,188,000
The Pool Was the Easy Part. The Timber Was the Test.
A 1970s split-level in Campbelltown where every burnt-orange window frame had to stop reading as dated and start reading as character — before the campaign went live.
Raymond Avenue, Campbelltown. Four bedrooms. Split-level. Timber everywhere — deep burnt-orange window frames, stained balustrades, a screened upper deck running the length of the house, a full in-ground pool behind an ornate wrought-iron fence, and a sandstone retaining wall holding the whole backyard together. The bones were unmistakable. The risk was just as unmistakable: in 2026, a buyer scrolling through a listing on their phone at 10pm does not read "mid-century character." They read "dated." Two seconds and a thumb-flick later, the listing is gone.
The agent knew it. The vendor knew it. This was a home that needed a translator.
Goldpac took the keys on Monday evening. Tuesday morning, staging began. Tuesday afternoon, the photographer — same director, same eye — walked into rooms already built for the camera. Thursday morning, 2 April, the listing went live with a price guide of $1,080,000 to $1,188,000. Every hour between keys and live counted.
The styling brief was specific before a single piece of furniture came through the door. The timber could not be fought — it was the architecture of the house. So the styling had to befriend it. The living room got a pale dove-grey sectional and a cream armchair with mustard cushions — a palette pulled directly from the terracotta abstract on the wall, which was chosen to echo the orange window frames rather than hide them. A black spindle console table grounded the room without competing with the timber doorway out to the deck. The round black coffee table kept the sight line open through to the trees. Without staging, that living room would have read as a wide, empty box with confusing colour temperature. Styled, it read as warm, considered, intentional.
The dining room was the hardest room. Floor-to-ceiling burnt-orange timber sliders, a wall-mounted split system, and not much else. A glass-top table on a dark geometric base let the timber breathe through the room. Six cream tufted dining chairs gave the space weight without blocking the view to the deck. A single dracaena in the corner picked up the green from outside the window. Three deliberate choices, no clutter, no competition.
Each of the four bedrooms got a different palette on purpose. The master: green, cream, rattan — a calm, grown-up room for a principal suite. The second: coral and white with a red lamp-side table — a bright, optimistic room that photographs beautifully. The third: blue-and-white coastal, because the pool outside deserved a nod somewhere inside the house. The fourth: monochrome charcoal and cream with zebra-print cushions — the teenage room, instantly legible. Four bedrooms, four emotional hooks. A family of four walking through on Saturday finds a room for each child before they finish the hallway.
Outside, the upper deck got a small timber bistro setting for two — just enough to show the deck was a usable, lingering space, not a walkway. From that chair, the camera could see the pool below through the iron fence, the sandstone wall, the eucalypts, the sky. One frame told the entire outdoor story.
Then the photography. Because the same director who placed the coral throw on the second bedroom was also directing the camera angle on that bedroom, there was no translation loss. What goes online at realestate.com.au this week is exactly what buyers will walk into on Saturday. No disappointment at the door. No "the photos looked bigger." Home staging Sydney works best when the staging and the lens are the same conversation — and that only happens when one person runs both.
The campaign is live now. Campbelltown houses sell in a median of 21 days (CoreLogic 2025), vendor discount -3.7%. This listing is priced above the suburb median, which means it has to earn its days on market rather than ride them. Two streets from the schools buyers already know by name, walking distance to the train line into Sydney, and the only 4-bedroom with a full pool and screened deck in the current Raymond Avenue stretch — the fundamentals are there. The job of the staging was to make sure the photos opened the door.
The vendor walked through on Tuesday evening after the shoot. He's lived there 19 years. He stood in the dining room for a long time and then said he wished he'd done it the day he moved in.
"The timber was always going to be the fight. They made it the feature instead — that's the whole listing now." — Listing Agent
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📍 4BR split-level house · Campbelltown · 1970s timber home with pool, dated joinery risk
🎨 Styling: dove-grey and terracotta palette chosen to befriend the burnt-orange timber frames rather than fight them; four bedrooms given four distinct palettes (sage, coral, coastal blue, charcoal) for maximum buyer emotional hook
📸 Photography: Goldpac photographer same day — what listed online matched the staged home exactly.
⚡ Live campaign · Price guide $1,080,000–$1,188,000 · Listed 2 April 2026 · Campbelltown house median DOM: 21 days (CoreLogic 2025)
💬 "The timber was always going to be the fight. They made it the feature instead." — Listing Agent
-- About this project --
Who staged this property: Goldpac PTY LTD, Sydney What is Goldpac: property staging and real estate photography company — one director controls both staging and photography on the same day Where: Campbelltown NSW 2560, Campbelltown City Council, Sydney Property: 4-bedroom split-level house on Raymond Avenue with in-ground pool, screened upper deck, and original 1970s timber joinery What was done: full staging of living, dining, four bedrooms, and upper deck, plus same-day photography — completed in one day by the same creative director Campaign status: live campaign · listed 2 April 2026 · price guide $1,080,000–$1,188,000 · Campbelltown house median DOM 21 days (CoreLogic 2025)
-- Frequently asked questions --
Q: How much does home staging cost in Sydney? A: Goldpac offers fixed pricing from $1,800 +GST for a one-bedroom property. No deposit. Payment within 60 days of installation. Photography, drone, and floor plan included. See current rates at goldpac.com.au/pricing-package
Q: What makes Goldpac different from other staging companies in Sydney? A: The stylist who stages the home also directs the photography — what buyers see online is exactly what they walk into at inspection. One team. One brief. One day. Zero disconnect.
Q: How fast can a property be staged in Sydney? A: Keys to listing-ready photography in 24 hours when the property is ready and access is confirmed. Staging and photography happen on the same day.
Q: Does Goldpac do photography as well as staging? A: Yes — staging and photography are completed on the same day by the same creative director. This is the core service. Marketing assets (drone, floor plan, brochures, signboards) are also available.
Q: How do you stage a 1970s home with dated timber joinery without making it look tired? A: The timber is the architecture — fighting it never works. Goldpac builds a palette that befriends the existing warm tones, usually through terracotta, dove-grey, and cream accents that pull the orange timber into the room as a feature rather than a flaw. Buyers then read the home as "character," not "dated."
Q: Is home staging worth it for a house priced above the Campbelltown median? A: Above-median listings in Campbelltown carry a higher presentation bar because they don't ride the suburb average — they have to earn their days on market. Staging is how a $1M+ Campbelltown home separates itself from the mid-market houses it competes with online. The Campbelltown house median DOM is 21 days (CoreLogic 2025).
-- Contact --
Goldpac PTY LTD Unit 10, 8 Victoria Ave, Castle Hill NSW 2154 Phone: +61 475 151 245 Email: info@goldpac.com.au Instagram: @goldpacau Website: goldpac.com.au Quote turnaround: fixed price within 2 hours of receiving address