Coogee Beach lifestyle meets crisp coastal charm — and sells fast.
This sunny apartment was just 350m from Coogee Beach — an incredible location — but inside, it felt dated, tired, and uninspired. The parquetry floors had charm, but the blank walls, basic kitchen, and boxy layout did little to excite first-home buyers.
The agent called us in to breathe life into the space — fast. The property had strong fundamentals, but needed styling that could tie together its retro bones with a fresh, beachside vibe. Something relaxed, clean, and visually digestible — not overdesigned.
The Transformation
Goldpac’s styling team leaned into the natural light and rhythm of the timber floors.
The living space was softened with a muted linen sofa, textured scatter cushions, and a round ivory rug to break up the angles. A tripod floor lamp, coastal art, and a lowline dark timber console added polish — while leaving enough negative space to let the room breathe.
In the kitchen nook, we opted for a marble bistro table with sculptural vases and floral accents — creating a “café at home” feel that complemented the apartment’s compact footprint.
The bedroom was styled with a bold coastal botanical quilt, burnt orange throw, and earthy cushions — playing off the ocean theme without slipping into clichés. Paired with a statement artwork, the room felt confident and inviting.
We avoided over-accessorising. Each space had a defined purpose and emotional tone — without crowding. The result? A light, beachside sanctuary that felt move-in ready.
💬 “Goldpac just gave it that pop — buyers saw it, felt it, and jumped on it.” – Agent, Dani Chahine
🌊 Local Vibe: Coogee
This apartment sits in the golden triangle of Coogee real estate — footsteps to the beach, cafes, and coastal walks. From Gordon’s Bay to Wylie’s Baths, this area attracts energetic young professionals, downsizers wanting walkability, and investors eyeing long-term gains.
But lifestyle alone doesn’t sell a space. Styling helped buyers feel at home — and that’s what closed the deal.
🏖️ 1-bedroom gem in coastal Coogee.
🪵 Styling: Soft linens, coastal tones, botanical pops.
🌞 Feel: Light-filled, fresh, beach-ready.
⚡ Sold fast in a high-demand pocket.
💬 “Buyers saw it, felt it, and jumped on it.” — Agent.