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From Overlooked to Sold in 12 Days — The Story of Lawson Parade, St Ives

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From Overlooked to Sold in 12 Days — The Story of  Lawson Parade, St Ives


When this four-bedroom home in St Ives hit the market, it sat empty, echoing and uninspired. The agent knew the layout had potential — but buyers weren’t connecting emotionally. The price guide was set at $2.1M, but early interest was lukewarm.


We were called in for a full transformation.


🔧 What we did:

  • Installed over 130 curated pieces including soft earthy tones, natural fibres, and modern accents to match the leafy outlook
  • Styled key spaces to feel warm, livable, and high-end
  • Added a signature Goldpac detail — layered textures in the living room to create depth and softness


💥 The result?


Sold in 12 days for $2.28M, well above expectations.


“Buyers walked in and could see themselves living here — that made all the difference,”
said the agent.

Let your property speak for itself — or let us do the talking.


📍Goldpac PTY LTD

Sydney’s fastest-growing home staging company.

Tucked behind trees, this unit wasn’t loud — but it had presence.
📍 Grosvenor St, Neutral Bay