Punchbowl | A townhouse with good bones, now styled for real life — and real buyers.
New-build townhouses can be a double-edged sword: crisp, modern, and functional… but often completely lacking personality. That was the story with Charbel Way.
It had the square footage, the layout, and the potential. But it felt like a checklist, not a home. Stark white walls, boxy furniture, and no warmth — nothing to help buyers imagine a life here.
Our task: give this property a soul.
We focused on creating zones for living, not just existing. In the open-plan ground floor, we anchored the living area with a plush modular sofa, soft rug, and curved coffee table — instantly making the room feel inviting. A slimline timber dining set transformed the space from “showroom” to “family dinners and Saturday takeout.”
Upstairs, each bedroom became a retreat. Soft bedding in layered neutrals, feature cushions, and bedside styling turned empty rooms into spaces that whisper “stay.” The main bedroom got an upholstered bedhead and matching lamps for an elevated, hotel-like feel.
And the courtyard? We styled it for connection — compact outdoor seating with greenery and lanterns, making it a genuine extension of the home.
The result? At the first open, buyers weren’t talking about square metres or price per sqm. They were talking about where the Christmas tree would go, or how many friends could fit for a barbecue. That’s the shift you want.
“It feels like someone actually lives here — and I can see myself as that someone,” said one buyer.
That’s staging with purpose.
Set in a quiet community pocket off Canterbury Road, this townhouse is just minutes from Punchbowl Station, Roselands Shopping Centre, and a range of local schools — including the highly regarded St Charbel’s College.
🏠 3-bedroom modern townhouse
🎯 Styled with warm layers + functional zones
🌿 Courtyard transformed into a usable lifestyle space
🚉 Minutes to Punchbowl Station & Roselands Shopping Centre
💥 Buyers emotionally connected from first open
🛋️ Cosy modular + layered textures
🌿 Courtyard styled for weekend hangs
🛏️ Bedrooms turned into retreats
💥 Punchbowl listing with instant buyer buzz